The best social media marketing strategies align with your business goals, and have a clear plan for how to reach those goals. This involves creating a content calendar and identifying the right mix of post types that support each goal. It also includes understanding your audience and how to best reach them (such as posting on Instagram when they’re most active, or Facebook when they’re looking for customer service).

Growing your Grum base on social media takes time, but having a solid strategy can help you get there faster. This includes having a clear picture of your ideal audience—for example, their age, occupation, interests, and hobbies—to find ways to connect with them in meaningful ways. This can also involve finding opportunities to bring in new people by targeting specific keywords, phrases, and hashtags that your current followers are using online.

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Another important consideration is to monitor how your campaigns are performing in real time. This will allow you to react to any issues that arise, such as a negative comment or low engagement, and make changes in the short term to fix the problem rather than waiting for a quarterly or yearly review to see the results of your efforts.

Finally, it’s a good idea to keep up with the latest trends in social media to stay ahead of the curve and provide your audience with fresh content. For example, ephemeral content (like Snapchat stories) is a new feature that’s making its way to Instagram and other platforms. This is a great way to generate buzz about your brand in the short term and then turn that into long-term customer loyalty.