Social Media Marketing is a cost-effective way to engage with and market products to consumers and businesses. By leveraging customer-generated content, targeted advertising and unique platform features like Instagram Stories, Facebook Groups, IGTV and more, brands can expand their reach beyond existing audiences while also driving traffic and increasing brand awareness.

By publishing valuable content at the right times, Grum.Co can maximize their impact and engagement. This can include posting content regularly, tracking user-generated content, and promoting posts with ads. Using the right mix of platforms and formats, including text, images, video and stories, brands can create a strong and memorable voice that resonates with their audience.

Social Media Marketing: Techniques for 2024

As a direct line of communication with their consumers, social media provides real-time feedback and customer service, which helps strengthen relationships and build loyalty. For example, a quick and appropriate response to a dissatisfied consumer can turn a potential detractor into a brand ambassador.

As the most popular social media platforms continue to grow in users, more B2C and B2B marketers are leveraging their unique features for lead generation, conversions, and branding. For example, e-commerce capabilities like Instagram/Facebook Shops and Instagram Stories, direct messaging/call to action buttons on profiles, and appointment booking features on IGTV can all help brands generate sales and leads while building their visual identity. Social media also allows for easy and low-cost tracking of key metrics like post reach, engagement rate and clicks to see how campaigns are performing.